User Experience Research
Combining Biometric Tech & Neuromarketing
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester
Neuropsychology goes deeper than standard marketing tools and agency services to fully understand what your customers see and feel.
Know Your Customers Better Than Ever
Neuroscience and psychology call into question the effectiveness of conventional research such as surveys. People often misrepresent their responses because they’re afraid of their honest opinion or want to impress somebody. This response bias makes understanding your user experience more difficult.
Gain a better understanding of your customers’ emotions and behaviours with our advanced Biometric User Experience Testing Service.
Get valuable insights from eye-tracking, and facial expression tests run on your buyer personas in real-time.
What Can You Test
Implement Biometric Research into your work to reveal your customer’s real feelings and emotions. With these nuanced insights, you’ll be able to deliver a more engaging experience, which in turn will offer you increased conversion rates and sales.
EYE TRACKING – See what your customers see. Eye-tracking testing will show you what elements of your website grab users attention and which spots are ignored.
FACIAL EXPRESSION RECOGNITION – Feel what your customers feel. Facial expression testing shows what emotions and reactions users have during their buying journey
Design Your Experiment
It’s time to plan your test! You can use our advanced customer behaviour testing service to measure users’ reactions to any visual stimuli.
From customers’ reactions to your new video to online buying journey, emotional responses to your new product image and description. Our Biometric Research will tell you the truth.
MEDIA YOU CAN USE FOR TESTING:
- IMAGE
- VIDEO
- WEBSITE
- SAAS User Interface
- ADVERT
- APP OR PROTOTYPE
Title
e.g. How the display of the delivery information affects conversions.
Situation
e.g. Our exit rate on the checkout page increased last year, which led to a lower conversion rate and higher cost per sale.
Hypothesis
e.g. Implementing clear delivery costs in a position A will increase conversion rates.
Segmentation
e.g. We will test the new checkout layout on 30-40 year old women in the UK living in a city as this is a profile of our main buyer persona.
Predicted Outcome
e.g. The conversion rate will increase by 20% due to implementing the changes.
Test Your Hypothesis Before Taking Actions
In most cases, you’ll need to see proof that optimisation suggestions will positively impact sales. But first, you need to have a hypothesis…
The purpose of a hypothesis is to find the answer to a question. It is a specific and testable prediction about what you expect to happen in a study.
Get Started For Free!
Not sure how to design your experiment or craft your online survey? Need help setting up effective web analytics?
Ask our experts. We can plan it for you!
Lnet digital offers a range of UX packages to suit your needs.
Manual UX Audit
Annual Membership- 43,000 notifications
- 250 Updates per month
- Custom Controls
- Security Features
- 4 Users
UX Testing
Annual Membership- 43,000 notifications
- 250 Updates per month
- Custom Controls
- Security Features
- 4 Users
Trusted By
Biometric UX Testing
Annual Membership- 43,000 notifications
- 250 Updates per month
- Custom Controls
- Security Features
- 4 Users
Supported by Leicester University
In partnership with the Department of Neuroscience, Psychology and Behaviour from the University of Leicester, we bring together academic knowledge with our marketing expertise.
Together, we’re forging new research outcomes and impacts that align with our client’s priorities whilst creating solutions for better customer experiences.
Backed by decades of academic research, we bring to life a new approach in optimising digital experiences led by methods used in cognitive neuroscience, psychology, behaviour analysis and digital marketing.
Neuromarketing research goes deeper in understanding what your customers see and feel.
(Yes, human emotions, not AI or ML. More powerful than other digital marketing tools.)
Online Testing
No need to meet people in-person, all GDPR compliant
Big Respondent Group
More data, larger sample size, more accurate results
Fast Turnaround
Get to know what’s happening within 2 weeks
Remote online user testing technology is now available.
User test your marketing stimuli with our Combined Biometric Technology & Neuromarketing Research, and make changes backed by evidence.
Advanced Biometric UX Testing Service
Gain a better understanding of your customers’ emotions and behaviours.
Valuable Insights
Get valuable insights from eye-tracking, and facial expression tests run on your buyer personas in real-time.
Let’s Get Started
Pick a date & time with your Customer Experience Testing Consultant
